Fitness Trends in 2024

While it's more typical to discuss trends at the beginning of the year, I've chosen to wait and let the dust settle before diving into the top trends in health and wellness in 2024. The American College of Sports Medicine (ACSM) has examined trends in health and fitness since 2006, gathering input from practitioners, clinicians, and researchers in the fitness industry. Their survey focuses on fitness trends rather than "fads" that have little or no impact on the industry. This year's findings are a mix of the typical and the notable, with some trends being more holistic in nature than in previous years. While all of the top ten trends are noteworthy for various reasons, a few stand out as being in the top ten for the first time or as speaking to the holistic nature of the trends we are increasingly seeing in our country.

  1. Worksite Health Promotion: Work-related programs and perks that increase employee wellness are gaining momentum. Employers recognizing that healthy employees are more productive, benefits both the employee and the employer, leading to improved health outcomes and lower insurance premiums.

  2. Fitness Programs for Older Adults: With a generation of Americans having exercised their whole adult life, this population now has different needs, driving the need for fitness programs tailored to older adults. This trend will only continue to grow as the older population lives longer, healthier, more active lives and their unique needs are met.

  3. Exercise for Weight Loss: Incorporating weight loss programs such as dieting and culinary interventions alongside an exercise routine is a promising trend. A more holistic view of weight loss has become a focus in the fitness industry, recognizing that lifestyle changes to both physical activity and diet are key to sustained weight loss.

  4. Exercise for Mental Health: Improving mental well-being through physical activity is a trend that has taken longer than it should. Recognizing the impact exercise has on brain chemicals and a deeper sense of connection to one's community highlights the importance of physical activity for mental health.

  5. Youth Athletic Development: Engaging young people in sports and related activities is a trend that has been around but the renewed focus is welcomed. With an epidemic of poor mental health in our youth, sports and related activities can improve physical and mental health, leading to improved self-esteem and connection to their communities.



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